Portfolio
WELCOME TO MY
I am a full stack UX & Product Designer with 10+ years management experience in leading data-driven UX strategy and product design for startups and enterprises.
MY PORTFOLIO
UX & PRODUCT PORTFOLIO
These projects offers a glimpse into my creative experience in user interface, user experience and product design. My expertise focuses on behavioral user analysis, data-driven experience design and product strategy across all digital channels and customer touch-points.
JLL Jet is an A.I. powered application helping businesses accelerate the transition to the hybrid/remote workplace with personalized experiences that help simplify the workday. Custom voice and graphic interface design for intelligent and connected mobile experiences. Jet integrates 3rd party APIs with existing systems and databases all in one seamless application.
Director of UX & UI
Genesis Intelligent Assistant app is a machine learning engine that gives Hyundai Genesis owners remote access to smart features on their Genesis vehicle and helps owners plan their route based on upcoming calendar events, live traffic updates, weather conditions and fuel level. Owners can also use AR camera to view owners manual guide and vehicle diagnostics.
UX & Product Lead
Sparkler is a mobile app that enables organizations serving young families to fuel child and brain development. This mobile educational resource supports parent's and caregiver's interactions with children provides online and downloadable content for child learning development. Sparkler's interactive playbooks and personalized reports help children thrive on the go.
UX Designer & Strategist
acquired by
McDonald’s launched it's new Mobile Order & Pay feature within their mobile app to encourage customers to order within McDonald's app vs Uber Eats. Customers can redeem coupons, enter sweepstakes and order from the nearest restaurant. New Mobile Order & Pay launch initiative includes dynamic in-app alerts and personalized email campaigns.
Director of Experience Design
Amazon launched Amazonbooks expanded their online book eCommerce platform to brick & mortar stores across the 13 states. Amazon wanted to understand consumer perception of their new retail stores as well as ways to integrate digital user experience strategies with the physical Amazonbooks retail experience to improve membership signups and product sales.
User Experience Researcher & Strategist
AARP launched an initiative to digitally transform and optimize their web, mobile, rewards, email, and event experience to fit the needs of their demographic segments (50+) and new ADA guidelines. The "Digital First Year" machine learning algorithm pulls user preferences, content tags and user's digital behavior to create the ideal 1st year member journey.
Director of Experience Strategy & Design
Toyota's trucks campaign is an interactive and dynamic way for truck lovers to digitally experience four vehicle's capabilities and lifestyle elements. The experience begins with email and/or direct mail, then extends into an immersive customized web experiences that brings each of the trucks to life based on how users prioritize the features and their desired way of life.
Director of Experience Strategy & Design
Toyota's chatbot pilot "Jan" leverages IBM Watson and Facebook.ai technology with Toyota APIs to create an enterprise solution to create a seamless online shopping experience that integrate all of Toyota's services. Customers can connect with a digital 'Jan' through social, web app and messenger. "Jan" is also accessible for dealers via internal sales tools.
Director of Experience Strategy & Design
expertise
My background is a blended mix of UX and product design with omnichannel digital marketing and strategy experience. I pursued a career in UX and Product Design after working as Art Director at advertising agencies to combine my passion for behavioral psychology, cross-platform designs and innovative technology.
My expertise is leading UX strategy and design to develop innovative data-driven brand experiences for enterprise branded ecosystems and startups products.
USER EXPERIENCE DESIGN
USER INTERFACE DESIGN
USER RESEARCH & TESTING
INFORMATION ARCHITECTURE
DIGITAL COSYSTEM STRATEGY
JOURNEY MAPPING
INTERACTIVE PROTOTYPING
MACHINE LEARNING ALGORITHMS
PRODUCT MANAGEMENT
CRM AUTOMATIION
LEAN & AGILE METHODOLOGY
APP MONETIZATION
DIGITAL MARKETING
PITCH PRESENTATIONS
MACHINE LEARNING
RESUME
2019-2020
Shana Creative Group
2016-2019
Founder, Head of UX & Product Design
Lead user research, UX design and product strategy
Freelance UX & Product
Manager, Consultant
Senior UX & Product Design Consultant
Collaborate with business analysts, designers and developers, and data scientists to design holistic user experiences and product ecosystems
Clients include:
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Toyota & Lexus
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Amazon
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BCG Digital Ventures
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Concannon Business Consulting
2017-2018
RAPP Agency (Omnicom Group)
Associate Director, Experience Design
Led U.S. agency wide agile user-centric design transformation and UX/UI design team.
Clients include:
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McDonalds
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Toyota
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PayPal
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Bank of America
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Visa
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AARP
2012-2013
BrandDNAinc
Art Director
Led creative campaign executions and prospect pitches
2015-2016
EKOHE
UX & Digital Strategy Consultant
Established UX and digital marketing capabilities for Ruby On Rails products.
Clients include:
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Sparkler Inc
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Stripes Group
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Pyro Music
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FitNext
2013-2015
Concannon Business Consulting
Lead UX & Product Designer
Started as UI/UX intern and transitioned Lead UX after winning Hyundai Genesis pitch. Promoted to Product Owner for Blue Link and Genesis mobile applications
2011-2012
Sparks Advertising Agency
Junior Art Director
Worked on high-end fashion/beauty brand campaigns.
Clients include:
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Lancôme
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Benefit
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Hermès
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Wacoal
2009-2011
Royal Business Bank
Graphic Designer
Design financial reports, banners and advertisements
2020-2021
Jones Lang Lasalle Technologies
Director of User Experience & Interface Design
Lead design for AI chatbot, cross platform integrations, and web admin planning tool.
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Space planning
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Hybrid/remote work assistance
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Meeting & service requests
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Facilities access control
2008-2009
Maxi-Matic
Visual Designer
Create package design, product feature ads, web and print catalog designs
GET IN TOUCH
I am an enthusiast of solo travel, animal advocacy, and experience reality (XR) design. If you have an idea or opportunity to share, simply Say Hello!
